Any publication which takes in advertising dollars from the subjects of their writings cannot make an honest assessment of value or goodness. This list and everyone like it is more a report on "who advertises with us" then the actual relative merits of any one platform.
I don't do magazines, real or virtual, because they are all full of crap and filled with more ads than real content. Aside from scientific periodicals, I don't even look at trade rags.
^^^grumpy old fart^^^