Is anyone really surprised?? - BMW K1600 Forum : BMW K1600 GT and GTL Forums
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post #1 of 30 Old 10-09-2019, 05:37 PM Thread Starter
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Is anyone really surprised??

https://carbuzz.com/news/harley-davi...-electric-bike
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post #2 of 30 Old 10-09-2019, 05:51 PM
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There is thy gold, worse poison to men's souls,
Doing more murders in this loathsome world,
Than these poor compounds that thou mayst not sell.
I sell thee poison; thou hast sold me none.
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post #3 of 30 Old 10-09-2019, 06:03 PM
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Itís ok for Charlie Boorman and Ewan McGregor to ride H-D LiveWires because they have a support vehicle following them that contains charging facilities!

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post #4 of 30 Old 10-09-2019, 07:20 PM
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Here's a recipe for a flop...manufacture an electric motorcycle aimed at younger generations, price it out of their range at $30k, then let it underperform the competition, which has a more attractive price point. That about covers it.
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post #5 of 30 Old 10-09-2019, 07:30 PM
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Not surprised at all. It's a shame too. I hope HD stops stepping on its' D very soon. It truly is an iconic brand that I hope will continue to be for generations.


Zach
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post #6 of 30 Old 10-09-2019, 08:49 PM
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Originally Posted by pdxroundel View Post
Not surprised at all. It's a shame too. I hope HD stops stepping on its' D very soon. It truly is an iconic brand that I hope will continue to be for generations.


Zach
Couldnít agree more. I canít even imagine what HD was thinking with the price of that thing.
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post #7 of 30 Old 10-09-2019, 09:27 PM
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In the Spring of 2014 I was lucky enough to snag a test ride on a pre-production Livewire. They took us out on local roads in groups of 10 and after the ride we were debriefed by an engineer and a marketing guy who asked and recorded our answers to questions like: what did you like best, what did you like least, what did you think of the sound it makes, acceleration, build quality, etc., etc. The very last question they asked each of us to answer was: at what price do think this bike should retail? As I recall the ten answers ranged from $9,000 to $15,000. Why they decided to go to market at a retail price of $30,000 is a mystery to me and I'm sure the other 9 guys in my test group.
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post #8 of 30 Old 10-09-2019, 11:52 PM
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Originally Posted by TigerGA View Post
Here's a recipe for a flop...manufacture an electric motorcycle aimed at younger generations, price it out of their range at $30k, then let it underperform the competition, which has a more attractive price point. That about covers it.

Being a "Harley Guy" (riding them for 25+years, still have a '19 RG) and having my wife working at a busy HD dealer, it pains me to agree with you. The dealer my wife works at won't even commit to selling the Livewire due to the $50K required investment in a charging station. I applaud HD for the effort in attempting to attract a non-traditional Harley rider, but $30K is out of line for the intended target audience. I believe it will fail within 3 years and be yanked from the line up. Let's hope the Pan America and the Street Fighter do better.

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post #9 of 30 Old 10-10-2019, 12:59 AM
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Originally Posted by JerseyT View Post
The very last question they asked each of us to answer was: at what price do think this bike should retail? As I recall the ten answers ranged from $9,000 to $15,000. Why they decided to go to market at a retail price of $30,000 is a mystery to me and I'm sure the other 9 guys in my test group.
Why they went with that price instead of the suggested prices....they probably can't manufacture it for a low enough price. At $15,000, they'd probably be losing thousands of dollars. It wouldn't necessarily be because such a bike can't be made cheaper but they are unable to do it....they're used to being able to be inefficient and sell mediocre bikes at high prices points mostly on image, not merit. Now, they're trying to open a new market that has many other competitors and they have to make a bike that isn't going to sell on image and needs to compete on merits. Doesn't look like they can do it.
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post #10 of 30 Old 10-10-2019, 01:34 AM
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It's not just the price, as a road vehicle it just isn't ready for prime time. No matter how much fun it may be to ride, it can't even be ridden as far as most Harley Poker runs.

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https://ultimatemotorcycling.com/201...e-specs-price/
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