In the Spring of 2014 I was lucky enough to snag a test ride on a pre-production Livewire. They took us out on local roads in groups of 10 and after the ride we were debriefed by an engineer and a marketing guy who asked and recorded our answers to questions like: what did you like best, what did you like least, what did you think of the sound it makes, acceleration, build quality, etc., etc. The very last question they asked each of us to answer was: at what price do think this bike should retail? As I recall the ten answers ranged from $9,000 to $15,000. Why they decided to go to market at a retail price of $30,000 is a mystery to me and I'm sure the other 9 guys in my test group.